12/6/2023 0 Comments Employee newsletters effective![]() ![]() If you are part of a small, more close-knit business, it’s likely you can inform people about relevant company news and events personally. Similarly, consider the size, scale and geography of your team. If there isn’t much company news to share, or you have found other means to share updates frequently with your team (potentially through video conferences or face-to-face meetings), then an internal newsletter might be a waste of resources. Does your employee newsletter have a purpose?īefore you start putting together your employee newsletter, first you need to consider if it’s needed. Through these benefits, employee newsletters can play a major role in developing workforces that feel informed, appreciated and united, and subsequently make them more likely to feel motivated to be part of your brand. Boosting employees’ feeling of recognition as part of their organisation.Instilling transparency within your organisation, gaining employees’ trust in your brand.Ensuring that key messages, events and updates are not lost in email threads. ![]() Inspiring social advocacy among your employees.Consolidating many piecemeal emails into one, to create an easily digestible news source.Connecting employees to your brand values, vision and voice.Creating clarity between departments and fostering communication between employees.Keeping everyone on your team informed about the latest developments.While most people consider newsletters as a great way to keep customers up-to-speed with what your brand is up to right now, extending this approach to your employees can carry a wide range of benefits, such as: If you’re no stranger to stuffy email updates and dated four-pagers, then a little bit of planning, creativity and careful thought could help your employee newsletter shed its uninspiring reputation and take on a whole new lease of life. It’s difficult to hear the words employee newsletter without suppressing an eye-roll.īut in the wake of workplace shake-ups and reshuffles, there’s a genuine opportunity for employee newsletters to add real value, and provide an integral corporate communications channel for both employees and external stakeholders. ![]()
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